・マテリアル:　コットン　8 oz.
・縫製糸：　カタン糸（綿糸）
・前身頃、背中：　染み込み+ラバープリント

The late 1930s saw a consolidation in the market for Motor Oil which until that point had been a very fragmented industry, requiring specialist knowledge by mechanics for proper application. As the motor car grew in popularity the use of lubricants was standardised and the common driver became a consumer for Motor Oil. Refining technology at the time was relatively unsophisticated meaning oil quality varied hugely between producers, making brand recognition imperative. This coincided with the beginning of the golden age of display advertising and Oil companies promoted their brands aggressively in print and on forecourt signage.

This appetite for market share in the burgeoning era of consumerism fuelled a wave of iconic logos, typography and slogans, particularly for commodities like tobacco and motor oil, where brand identity was of foremost importance.

The JOE MCCOY TEE / WHIZZ GUNNER is a ringer tee cut from 100% 8oz. Cotton and constructed without side seams using 100% cotton sewing threads. The t-shirt has been hand-printed at our Kobe HQ.

• 100% Cotton
• Cotton Fabric, 8 oz.
• Cotton Sewing Thread Construction
• Rubber Print on Front and Back
• Rubber Print on Front and Back
• Made in Japan